Description:I’m looking for an experienced Shopify developer (with an eye for design and clean UX) to help refine my Shopify site for Mel at Home — a food and lifestyle brand.The work includes product page improvements, blog category indexing (with image grids), SEO setup, and Klaviyo integration.This is a detail-oriented project that requires both technical precision and a good sense of visual balance.⸻Scope of Work:Product Page Improvements1.Add ‘18-Jar’ option to the main cookie product page (with correct pricing, inventory, and checkout flow).2.Check that all product options add correctly to cart and display properly at checkout.3.Add a gift wrap option (checkbox or toggle) and gift message text box.4.Improve spacing and layout under “Description,” “Details,” and “Shipping & Returns.”Blog / “Heart & Home” Section5.Create index pages for each blog category (e.g. Recipes, Entertaining, Home, Stories).6.Each index page should appear as a grid of postcards (featured image, title, and excerpt) linking to the next layer.7.For the Recipe category, set up a two-stage navigation structure:•Category index page → grid of image tiles (each representing a recipe)•Each tile → individual recipe/article page.8.Ensure these pages are visually cohesive, mobile-friendly, and easy to update within Shopify’s CMS.Footer & Social Media Integration9.Add Instagram to the social icons on product pages and footer; connect all icons to @melathomeltd.10.Fix layout and spacing of footer sections (“Shopping Online,” “A Word From Mel,” etc.).SEO & Klaviyo Setup11.Implement on-page SEO (titles, meta descriptions, alt tags, basic keyword integration) across main product and blog pages.12.Set up Klaviyo integration and build essential email flows:•Welcome Flow•Abandoned Cart•Post-Purchase•Newsletter Sign-Up13.Review site speed, image optimisation, and mobile responsiveness for overall improvement.⸻Requirements:•Proven experience with Shopify theme customisation (Liquid, HTML/CSS/JS)•Understanding of Shopify blog structures and custom templates•Familiarity with Klaviyo integration and SEO best practices•Clean, minimal aesthetic sensibility — alignment with premium or lifestyle brands•Excellent communication and attention to detail⸻Bonus Skills:•Experience with Shopify metaobjects/metafields for structured content•Ability to tweak image layouts and typography for high-end look•Prior work with luxury, lifestyle, or food brands⸻Deliverables:•Updated cookie product page (with 18-Jar, gift wrap, spacing improvements)•Heart & Home index pages with postcard-grid layout•Recipe section with multi-layer navigation (index → image grid → article)•Footer with connected social icons•SEO metadata implemented on key pages•Klaviyo integrated with essential flows active⸻Budget & Timing:Please include:•Your total project quote •Estimated time frame for completion•Examples of relevant Shopify work (particularly blog or layout customisation)There’s potential for ongoing maintenance and design collaboration as the brand grows.