Custom B2B Trade Website Specification1. ObjectiveBuild a fast, modern, conversion-focused B2B trade website.The site should:Capture and convert trade leads into approved accounts.Allow approved users to log in, see trade-only prices, and order products.Handle thousands of products and variations (doors, cabinets, worktops, accessories).Integrate smoothly with an external CRM for lead capture and automation.2. Core RequirementsPlatformCMS: WordPress (latest)E-commerce: WooCommerceCustom theme or lightweight starter (GeneratePress / Hello Elementor / custom)B2B plugin: B2B King (or custom role-based pricing system)Performance & HostingFast VPS or LiteSpeed hostingTarget 90+ desktop / 75+ mobile on Google PageSpeed3. Key FeaturesAreaDescriptionTrade Account SystemCustom registration form with business details → sends data to CRM → admin approves → user role/tag assigned for correct pricing.Hidden PricingGuests can browse products but cannot see prices until logged in.Tiered PricingMultiple trade levels (e.g. Joiner / Developer / Landlord) with unique discounts or price lists.Quick-Order FormSpreadsheet-style order table for doors/panels with filters (height, width, finish).Checkout OptionsBank transfer (default), Stripe for card, optional “Pay on account.”CRM IntegrationAll forms push into external CRM (via webhook, Zapier, or n8n).Mobile FriendlyFully responsive, quick load, touch-friendly filters and ordering.SEO ReadyProper heading structure, metadata fields, and schema setup.AnalyticsGoogle Analytics + Meta Pixel.4. Pages & StructureHomepageHero banner (headline, subtext, CTA button)3–4 USP icons (e.g. 7-Day Delivery, Trade-Only Pricing, Rigid Built, Free Design)Featured product ranges or categoriesStrong call to action: Apply for Trade AccountTestimonials or trust sectionFooter with contact details and quick linksAboutShort company overview and brand storyFocus on reliability, speed, and trade supply benefitsTrade AccountApplication form (business name, contact, email, volume, etc.)Connects to CRMConfirmation message + admin approval workflowApproved users see pricing immediately after loginTrade Portal (after login)Quick-order tableDownload area for brochures / formsOrder dashboard, invoices, reordersShop / Product CategoriesCategory grid (doors, cabinets, worktops, accessories)Attribute filters (height, width, finish)Variant selection with live trade priceHidden pricing for guestsContactContact form (CRM integration)Map, phone, email, addressLegalPrivacy Policy, Terms, Returns Policy5. Design DirectionLook & FeelModern, professional, trade-oriented aestheticMinimal clutter, clear calls to actionIndustrial but premium vibeColour PaletteBright Blue: #0c61e3Yellow: #fdb500Navy: #052049White: #ffffffLight Grey: #e5e5e5TypographyHeadings: Poppins / MontserratBody: Inter / Open SansImageryProduct renders, joinery workshop shots, CNC cutting, and real installations.6. IntegrationsCRM Integration (GoHighLevel, HubSpot, or similar)Stripe for card paymentsBank transfer for trade ordersWP All Import for bulk product uploads (admin will handle data entry)Mailgun or SendGrid for reliable transactional email delivery7. DeliverablesFully functional WordPress/WooCommerce B2B websiteHomepage and 4–5 main pages designed and brandedB2B logic configured (hidden pricing, role-based access, approval process)Product structure created and ready for bulk importDocumentation covering:Adding new productsEditing homepage bannersApproving trade accountsManaging price groups8. TimelineDesign: 3–5 daysBuild & integration: 7–10 daysTesting & handover: 2–3 daysTotal: ~2 weeks from project start9. BudgetEstimated range: £800 – £1,500 (excluding product uploads and hosting)10. NotesFocus on speed, simplicity, and conversion.Keep plugin usage minimal to maintain performance.Must be intuitive for non-technical admin users to manage.